Home  /  AI Visibility Scan
Outside-in

How Does AI See
Your Business?

When your buyers ask ChatGPT, Claude, Gemini, or Perplexity for a recommendation, do you come up — and is what they say even right? The AI Visibility Audit shows you where you stand and how to climb. It's included free with a Workflow Margin Scan — or $1,500 on its own.

Two ways to scan your AI visibility

Start small, or go all in.

This is the outside-in view — how AI sees and recommends you to buyers. (Our Workflow Margin Scan is the inside-out one — it unlocks the margin trapped in your operations.) Pick the depth that fits.

The quick look · $99

AI Visibility Snapshot

A one-page read of what one AI engine says about you today, the three questions AI asks — does it know you, trust you, bring you up — and three fixes you can start now. Your $99 is credited in full toward the full audit if you upgrade within 10 business days.

See the Snapshot
The full read · $1,500

AI Visibility Audit

All five AI surfaces — ChatGPT, Claude, Gemini, Perplexity, and Google's AI answers — the complete diagnosis across understandability, credibility and deliverability, and your prioritized 90-day plan. Then $675/quarter to track and work the changes — and the AI Content Roadmap when you're ready to build.

See the full Audit
Why this matters now

Your next buyer is asking AI first.

More and more people ask an assistant "who's good at X?" before they ever open a search engine or land on your site. If the AI doesn't know you, gets your facts wrong, or names a competitor instead — you lose the deal before you knew it existed. Most businesses haven't touched this yet. That's the opening.

?

It doesn't know you

Ask about your category and your name never comes up. You're not in the conversation at all.

⚠

It gets you wrong

AI describes you with stale, vague, or flatly incorrect facts — or confuses you with a similarly-named company.

↗

It picks a competitor

For the exact questions you should win, the assistant confidently recommends someone else.

What we check

Understood. Trusted. Surfaced.

AI recommends a business only when three things are true. The scan looks at all three.

◑

Understandability

Does AI actually know who you are, what you do, and where — and are the facts right? If it's confused, nothing else matters.

✓

Credibility

Does AI trust you enough to recommend you outright — or does it hedge with "appears to" and "claims to"? Trust is earned across sources.

↗

Deliverability

Do you actually show up when someone asks the questions that should surface you — not just when they search your name?

What it costs

Two ways to get it.

Already fixing your workflows? It's on us. Want it on its own? It's priced to be an easy yes.

Free with a Scan

Included with a Margin Scan

No extra charge

If you're already booking a Workflow Margin Scan, the AI Visibility Audit comes with it — same engagement, no add-on fee. We look inward and outward at once, and you get the full picture of your business.

See the Margin Scan
On its own

Standalone AI Visibility Audit

$1,500 first audit — then $675/quarter

A full Understandability / Credibility / Deliverability diagnosis and a plan to climb. $1,500 for the first audit — then $675 a quarter: a fresh full measurement, a new report, and a review of it with you.

See a sample & buy

Every audit comes with drop-in assets — schema, an llms.txt file, and entity copy — that help AI engines understand you correctly. We'll confirm scope before anything starts.

Two ways we scan

Inside-out, and outside-in.

We scan businesses two directions. The Workflow Margin Scan looks inward — where manual work is draining your margin. The AI Visibility Scan looks outward — how the market, and the AI that increasingly mediates it, sees you.

Different problems, same habit: find the truth first, then fix what's worth fixing. Plenty of businesses need both.

See the Workflow Margin Scan

What you get from the audit

  • A clear verdict: understood, trusted, surfaced
  • Where AI sends buyers instead of you
  • A 90-day plan, prioritized
  • Drop-in assets: schema, llms.txt, entity copy
  • A 45-minute walkthrough call to go through it together
Comparing options

Not a score. Not a dashboard. A diagnosis.

AI visibility got crowded fast. Most of what's for sale falls into two buckets — and neither one tells you what to do on Monday.

Option one

The dashboard

$50–$400 / month, forever

A subscription that tracks mentions over time. Useful if you have a team to act on it. You're renting a number, and the number doesn't fix anything — and it stops the day you stop paying.

Monitoring has gotten cheap — around a cent and a half per check at volume, with entry plans from $50 a month. That's a good thing, and it's why we don't sell one. When the measurement is a commodity, the part worth paying for is knowing what it means. (Published pricing across eight tools, September 2026.)

Option two

The score

$199–$499, one time

A quick audit that returns a grade out of 100. Fast and cheap. But most run each question once — and AI answers change run to run, so a single pass is closer to a coin flip than a measurement.

Option three

This audit

$1,500 · one time · roadmap optional

Every question asked several times across five engines, reported as a rate. Why you get missed, not just that you do. Every claim traced to a saved transcript. And a 90-day plan you can hand to whoever does the work.

The four questions worth asking anyone in this market

  • How many times do you ask each question? Once is a coin flip. AI answers vary run to run — we run each one several times and report how often you're named.
  • Can you show me the evidence? Every finding in our report traces to a captured transcript or a source we opened and verified. Nothing is asserted because a model said so.
  • Does it tell me why? A score says you're missed. Our meaning-space map shows which buyer questions your pages don't answer — which is the thing you can actually fix.
  • What happens after the report? Ours ends with a 90-day plan, an optional build roadmap, and a re-measurement at day 60 and 90 that proves whether it moved.

We publish our full method, ungated — read exactly how the audit is run. If you'd rather run it yourself with our method, that's a fair outcome too.

A buyer's checklist

Four things you can check on any report. Including ours.

An AI visibility report can be produced in ten minutes or over several days, and once it is formatted it is hard to tell which one you are holding. These four checks take about a minute and work on any report from any provider.

1. How many times was each question asked?

Not how many questions — how many times. AI assistants do not answer the same question the same way twice, so asking once tells you what one answer looked like at one moment. If a report doesn't say, it was almost certainly asked once.

Ours: stated in the Measurement Passport, on its own line, with a plain-English explanation of why it is the number to look at first. Our baseline is three times per question per engine, and five on the handful of questions a purchase actually follows.

2. Are the numbers ranges, or single percentages?

A single percentage from a system that answers differently every time is one moment dressed up as a standing fact. A range tells you what tends to happen, which is the only thing you can plan around.

Ours: every rate is reported as a range. And where an audit was run only once, we say so and report named or not named instead — because a percentage calculated from a single pass would look precise and mean almost nothing.

3. Does it say what it did not measure?

Every method has limits. A report with no limitations section either didn't look for them or decided not to mention them.

Ours: a standing limitations section in every copy, written into the report generator so it cannot be left out. It says plainly that we do not measure paid placement inside AI answers, and that we measure single questions rather than conversations.

4. Can you get to the underlying answer?

Ask to see one transcript — the actual text an engine returned. If a provider only has scores, scores are all they ever had.

Ours: every finding traces to a captured answer. The probe log, the method appendix and the evidence ledger are all in the report you receive, not held back.

We publish these because we would rather be measured against them than not. If another provider answers all four clearly, that is a good sign about them — the point is that you get to ask.

Our full method is public and ungated — read exactly how the audit is run.

Why one number isn't enough

A strong overall score can hide the gap that's costing you.

This is the failure we see most often, and it's the reason we don't hand anyone a single grade. A business can look healthy across its category and be completely absent from the handful of questions that actually precede a purchase.

The number that looks good

Named in the niche it owns

A specialty medical practice we audited was recommended consistently, on every engine, for the narrow specialty it genuinely leads. On a category-wide visibility score, that reads as a win.

The number that matters

Absent where the money is

On its two biggest money questions — a named elective procedure, and “top-rated” for the specialty — it was named by none of the four engines. Competitors owned both answers outright.

Why an average does this to you

Most AI visibility tools run a broad list of questions and count how often your name comes back. Every question weighs the same, so a large number of easy questions can drown out a small number of expensive ones. The score goes up. The pipeline doesn't.

We ask the questions your buyers actually ask, in three separate layers, and we report each layer on its own:

  • Your name. Someone already knows you and is checking. Do the engines describe you correctly?
  • Your category, with no brand named. The shortlist. Are you on it, or is someone else?
  • The underlying problem, with no brand or category named. The top of the funnel, where most businesses discover they don't exist.

For local businesses we run each layer at more than one geographic radius as well, because “best X in [city]” and “best X in [suburb]” routinely return completely different companies. Reporting one number across all of it would hide exactly the finding you're paying us to surface.

The practice above is described by sector only. We don't publish client names or findings without written permission — an audit is a catalog of where a business is weakest in public, and that isn't ours to hand to their competitors. The same protection applies to you.

Practicing what we audit

We ran this audit on ourselves.

It seemed only fair. We put regulus.digital and our sister company elderhonor.com through the same lenses we sell — and found real problems: a sitemap declared but not serving, an llms.txt that never deployed, a homepage heading that said “Home,” and crawl directives nobody had touched in years.

We fixed all of it the same week, and re-ran the independent checks. It is a strange thing to advertise, but it is the honest version: the audit finds things, including on the people selling it.

See the method we used

Verified, not claimed

  • AI crawler access explicitly granted — verified by Cloudflare’s own agent-readiness scanner
  • Content Signals published in robots.txt (search, AI answers, AI training — all yes)
  • llms.txt and AGENTS.md live and serving
  • FAQ structured data passing validator.schema.org with no errors
  • Sitemap current, canonical URLs clean

Check any of it yourself — that’s the point of listing it.

Straight answers

About the AI Visibility Scan.

How much does it cost?+
It's included free with a Workflow Margin Scan. On its own, it's $1,500 for the first audit — then $675 per quarter — we re-run the full measurement, and I walk you through the new report with you personally so you know what moved, what didn't, and what to do next. Every audit includes drop-in assets like schema, an llms.txt file, and entity copy.
Why does AI visibility matter now?+
More buyers ask AI assistants for recommendations before they ever reach a search engine or your website. If AI doesn't know you, describes you incorrectly, or names a competitor instead, you lose deals you never even see. Right now most businesses haven't optimized for this, which makes it an opening.
Which AI engines do you check?+
The ones your buyers actually use: ChatGPT, Claude, Gemini, and Perplexity, plus Google's AI answers. We test branded questions (do they know you, and are the facts right?) and category questions (do you show up when you should?).
How is this different from SEO?+
SEO is about ranking links on a results page. AI visibility is about whether an assistant understands you, trusts you enough to recommend you, and surfaces you in its answer. The tactics overlap a little, but the goal and the methods are different.
Scan · Audit · Roadmap

Found the gaps? Now close them.

The scan and audit show where AI misses you. The AI Content Roadmap is the sequenced, done-with-you plan that fixes it — built from the engines' own follow-up questions, with projected impact we re-measure and prove.

See the AI Content Roadmap

Two tracks

  • Coverage — fill the gaps so AI can find you
  • Recommendation — earn the trust so AI names you
  • A 90-day sequence + 60- and 90-day re-measurement
★

See how AI sees you.

Included with a Margin Scan, or $1,500 on its own. Either way, you'll know where you stand and how to climb.